At London Design Fair 2018, Associative Design will present an eye-catching showcase of refined, contemporary Portuguese design. Created by the Portuguese Association of Wood and Furniture Industries (AIMMP),Associative Design seeks to promote Portuguese design globally, exhibiting the best of Portugal at many of the design world’s most discerning and distinguished shows.
In today’s design sphere, the ‘Made in Portugal’ label is attracting increasing amounts of attention and recognition; it is a sign of quality, craftsmanship, innovation, integrity and sustainability. A great number of contemporary Portuguese design brands continue to build on the country’s prolific design heritage, combining tradition with a modern-day outlook. Despite Portugal’s relatively small population (around 10.3 million citizens), the nation’s design scene is burgeoning. With an artistically and culturally diverse design offer, Portuguese design is finding favour with design audiences across the world.
At London Design Fair, visitors can expect to find an aesthetically pleasing mix of contemporary and luxury Portuguese design and innovation, including furniture, lighting and objets d’art. With its prominent stand on the ground floor of the renowned Old Truman Brewery (Hall 1, Stand 1.11), Associative Design’s ‘Best of Portugal’ showcase will focus on the discerning consumer. Brands will display their designs across a range of inspirational living spaces: lounge, dining, kitchen and office. And with Portugal’s wealth of natural resources, such as cork, wood and marble, an eco-friendly theme will exhibit a selection of Portuguese materials.