Influencers Wax Lyrical about new products

The UK’s largest home fragrance company, Wax Lyrical, are implementing a 12 month influencer marketing campaign.

PR and social media agency, Wolfstar, have been tasked with setting up the online influencer programme for the brand. Their first project involved supporting the launch of GiftScents® a new take on the gift card concept, which includes an expertly blended reed diffuser. Coverage is being secured across blogs and YouTube channels to help raise the profile of the brand and its British heritage to new customers. The GiftScents® range is due to be extended this year, to include products suitable for occasions such as Valentine’s Day and Mother’s Day.

Marie Lees, Managing Director at Wolfstar comments, “We’ve got strong, long-standing relationships with key influencers in the homewares and lifestyle sector. This coupled with our proprietary influencer marketing tool, Stashmetrics, means we can manage our activity efficiently, leaving more time for relationship building. It helps us spot any up and coming influencers before other agencies, using lists and data that are updated in real time and is already a recipe for success for our existing clients. We’re excited to see the results of combining these traditional PR tactics, with modern technology for Wax Lyrical this year.”

Read more: Influencers Wax Lyrical about new products

Paua shell collection

Tide jewellery a much loved branded & gift boxed natural inlaid Paua shell collection.  Over 600 designs to choose from, ranges include birds, Unicorns, owls, flowers, zoo animals, butterflies & dragonflies, Celtic and sea life. As jewellery wholesalers we have a staggering range of jewellery & gift lines that include pendants, bracelets, bangles, earrings, brooches, cuff links, pill boxes and rings. Tide Jewellery Colour catalogue available or visit to order online.


Design-Nation returns for London Craft Week

As part of London Craft Week 2018, Design-Nation will present a diverse showcase of members’ works. The exhibition theme is ‘Head, Hand and Heart’, based on thoughts of Victorian art critic John Ruskin - “Fine art is that in which the hand, the head, and the heart of man go together”. Located in the charming showroom of Helen Yardley Studio, the selected craftspeople will inspire, delight and inform through their contemporary craft works. 

Working in partnership with Helen Yardley (designer) and Barbara Chandler (design expert), Design-Nation have invited selected members to respond to the Ruskin-inspired theme of 'Head, Hand and Heart’. The exhibition will explore the makers moments of inspiration; the intricacies of their hand made works; and importantly, what is it about the making process which makes their hearts happy?

Read more: Design-Nation returns for London Craft Week

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