Toy Fair 2020, Monster Trade Show Opens for Business

21st – 23rd January, 2020, Olympia London
Register online now for your FREE visitors’ badge for Toy Fair 2020. Toy Fair is the largest dedicated toy, game and hobby trade exhibition in the UK. Covering a total of 22,000m² floor space, the show hosts more than 260 exhibiting companies that are set to launch thousands of new toy lines. Visitors will be amongst the first to get their hands-on new products and have the opportunity to network with industry professionals, from world-renowned brands and retailers to licensors and ambitious start-ups.
Telephone: 02077 017271

Posh Paws Celebrates Disney’s Frozen 2

Posh Paws International is celebrating the official launch of its Disney Frozen 2 Plush toy collection.

Disney’s Frozen 2 officially comes to UK Cinemas on 22nd November 2019 and film goers wishing to mark the occasion with a memento can do so with one or more of the new plush characters from Posh Paws. As with all Posh Paws products, each character is recreated in the softest of fabrics and to the highest quality, and there are plenty to choose from; Olaf, who will melt hearts, the courageous sisters, Anna and Elsa and faithful companion Sven. Each character will be available in a range of sizes for on-the-go Frozen fun or simply as a huggable, loveable companion.

Speaking of the range release; Lauren Shipman Group Brand and Marketing Director said, “We are extremely proud of our new Disney Frozen 2 collection. Plush makes a perfect gift for all ages, but when coupled with a film like Frozen 2, it makes that gift even more special. We expect this to be a stand out collection for Posh Paws and our retail partners this year.”

For more information about our ranges call Posh Paws International on 01268 567317

Floralsilk’s Christmas Visual Merchandising Tips

With Christmas already making an appearance in retail outlets, now is the time to really think about how to attract customers into your store over the festive period.  Striking visual merchandising can be key to attracting customer’s attention and drawing them into and around your retail space. 
There are several ways in which you can help attract custom in the run up to the holidays says Amy Thorley, Marketing Manager at Floralsilk. 
Outside-in approach
First impressions count and very often a customer will decide whether or not to enter based on the frontage and window display alone.  Just as when selling a home you must have kerb appeal, the same applies to enticing people into your shop.

To stand out, you should first consider what will appeal to your target audience and generate positive feelings towards your brand.  Encourage customers to associate you with Christmas and try to evoke emotions and memories to draw them in. Be as creative as you can and see what items you already have that you can transform into a showstopping window.

Read more: Floralsilk’s Christmas Visual Merchandising Tips