Spring Fair 2019 launched the Power of One movement to the retail sector at this year’s show in an effort to encourage greater sustainable action, big and small, across the industry.
During the 2019 event, Spring Fair launched an initiative encouraging and empowering exhibitors and visitors to commit to one sustainable personal or business change – many exhibiters flocked to social media to show their support for the campaign pledging to use recyclable bags, choose sustainably-sourced produce, avoid single-use plastics or recycling used materials and more.
The exhibition organiser, ITE Group, collected and recycled all unwanted and leftover route planners and guides and rewarded visitors who shared their #PowerOfOne pledges on social media throughout the event. 1,500 lucky visitors were also awarded with a MyBento BPA-free drinks bottle, donated by exhibitor Summit International.
Julie Driscoll, Managing Director at Spring Fair, joined Caryn Franklin MBE, Fashion and Identity Commentator and Ambassador for the Power of One, at a dedicated speaker session on day one. Speaking about the growing movement and summarising what the campaign means, they encouraged retailers to continue to embrace the philosophy: “You might not think making a small change to become more sustainable really impacts your daily life, but when these actions are combined, they can revolutionise industries. By bringing the Power of One movement to Spring Fair, we hope to unite like-minded visitors and exhibitors and empower them to pledge to make essential changes for a more sustainable future,” stated Driscoll.
Initially launched by London fashion exhibition, Pure London, the campaign has now been extended to Spring Fair’s home and gift audience, where it seeks to demonstrate how a combination of small, individual changes can create a more sustainable future for all. Sustainability has been high on the agenda for both the fashion and retail sectors in recent years and continues to drive consumer behaviour and purchases.
“Our commitment to Power of One goes beyond this year’s event. 92% of millennials are more likely to buy ethically-produced products and we therefore want to encourage brands to be completely transparent about their sustainability efforts. In the upcoming years, we pledge to help identify and profile exhibitors with ethical and sustainability credentials and will seek to collaborate with more ambassadors to raise awareness of this essential movement,” Driscoll concluded.
Speaking about the donation, Richard Taylor, Sales Director at Summit Internations said: “We hope that our donation of 1,500 sustainable water bottles will really help to encourage visitors, and indeed other exhibitors, to think about their own use of single-use plastics. With Summit International’s ongoing support for the Marine Conservation Society and commitment to bringing sustainable products to market, our values really align with what Power of One is all about.”