Christmasworld 2019: Retail Boulevard shows how the sale of fresh and seasonal decorations works

Discover new retail concepts: the Retail Boulevard in Galleria 0 is the innovative source of impulses for florists’, garden centres, DIY markets, supermarkets and furniture stores in the Floradecora section of Christmasworld from 25 to 29 January 2019.

Fresh flowers and plants enrich all festive decorations. And they are gaining rapidly in significance for the retail trade as supplementaryproducts for seasonal and festive decorations. But what is the best wayto present this combination? Floradecora, the market place for freshlowers and decorative plants, in the heart of Christmasworld, will have a variety of inspiring solutions. At the new ‘Retail Boulevard’, trade buyers of the leading international trade fair for seasonal and festive decorations, will have the opportunity to explore a visionary retail street. Five pop-up stores offer specific presentation recommendations for creating an attractive point of sale – customer-made for florists’, garden centres, DIY markets, supermarkets and furniture stores.


The Retail Boulevard, the centerpiece in Galleria 0, is being curated and
staged by Holland’s 2dezign creative team. “Together with the
Christmasworld Team, we attach particular importance to the right blend
of wow effect and sales-promotional aspects, which really work for the
various types of outlet and target groups. Thus, each store is a source of
astonishment with its own world of colour and products”, explains Rudi
Tuinman, CEO of 2dezign. Echoing this, Eva Olbrich, Christmasworld
Director, Messe Frankfurt Exhibition GmbH, says, “Our aim is to provide
trade buyers with practical sales concepts and presentation ideas, with
which they can attract and retain even more customers in the future.” In
daily guided tours of the individual retail concepts, trade buyers will also
be given tips on how to create fresh eye-catchers for generating additional sales in their shops.
The products on show in the Retail Boulevard will be labelled with the
name, hall and stand number of the exhibitor concerned. Buyers wanting
to order the products on show will find the complete range of seasonal
and festive decorations in Christmasworld Halls 8, 9, 11 and 12 while
suitable fresh flowers and plants are to be found at Floradecora in the

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