The season's market leading home and gift show, Autumn Fair, is setting a vision for the future, as it reveals it will undergo a major re-edit and unveil a rebrand for 2019. Following a year of planning by the organiser, the announcement comes ahead of this year's Autumn Fair, which kick starts on Sunday and runs to September 5.
The exhibition, now in its 29th year, will switch locations within the NEC from the Piazza to the Atrium revealing newly organised halls. Analysis of visitors' primary and secondary product interest were the
cornerstone for creating the new sector adjacencies, aimed at improving visitors flow and facilitating crossover buying opportunities.
In 2019, two major boulevards will connect each sector of the show, ensuring buyers' dwell time is maximised to see the thousands of new ranges available. Visitors will have a marketplace experience and easier navigation to the exhibitors they want to see.
The new layout also brings together contemporary and general gift, creating the largest sourcing opportunity for gifts in Europe, perfectly timed for short orders ahead of Christmas and for key spring retail
spikes including Valentines' Day and Mothers' Day. Autumn Fair 2019 will bring to the fore retail experiences that will facilitate a higher level of creativity and experimentation, more
interaction and ultimately lead to more deals being done over the four-day period.