Now firmly established as one of Top Drawer’s must-see zones, SPOTTED is a curated showcase of new, innovative, market ready, design-based businesses and, over the past eight years, has helped to launch more than 200 small businesses.
The A/W18 edit of SPOTTED will present the most exciting new talents across all sectors of the show. Featuring over 38 budding innovators that are making their debut at a trade fair, each has been selected for their originality, quality and the commercial viability of their products.
Highlights confirmed include stationery designer Ben Langworthy, leather bag makers Hirsch & Kirsch, home accessory designer Kesemy Design, digital textile designer Emma Philippa Maeve, interactive children’s wallpaper manufacturers Playroom Interiors, giftware company Hashtag House and wellbeing brand Aequill.
The Spotted Award returns to Top Drawer this season for its second edition. A prestigious award judged by a panel of industry professionals, the Spotted Award is given to the three most original, best designed and most promising brands at the showcase. Prizes include a free stand at Top Drawer Spring for the winner and a series of mentoring sessions with key designers, retailers, brand consultants and PRs for the three finalists.
The A/W18 edition will be held at the unique Olympia London from 9– 11 September. Registration is now open at

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