Play announces unrivalled exhibitor line-up

PLAY, the sector at Top Drawer dedicated to all things kids, has announced its curated edit for Autumn/Winter 18. Reflecting the dynamism, growth and diversity of the children’s sector and offering buyers a comprehensive, design-led edit of all things kids – Fashion, Interior Accessories, Toys and Gifts, PLAY curates the best of everything for the kids’ sector. Names to look out for this season include 1 Two Kids, Lello, aden + anais, Bertoy, Billy Loves Audrey, Wee Gallery from Five Minutes, Lara & Ollie, Little Bird Told Me and Mini Wallers.

Representing Fashion, London based children’s clothing designer, Hannah and Tiff, British footwear designer Inch Blue, Jim Jamz - the original children's pyjamas in a jar, and leading British children’s clothing brand Blade & Rose are amongst the trend-led clothing labels that can be found at PLAY A/W18.

Creative retailers can find enchanting Gifts from British and international brands alike, including scandi-inspired gifts from S-C Brands, vintage gifts from British brand Belle & Boo, which feature artist illustrations of a unique childhood wonderland and French company Petit Jour Paris who will showcase a range of gifts featuring childrens’ most-loved characters including Moomin, Elmer, Paddington and Peter Rabbit. Alongside Gifts, an exciting array of Toys will be showcased, from classic wooden toys from premium toy maker Le Toy Van, original toys for ‘kids from 3 to 103 years’ from Spanish brand Londji, to soft toys from the likes of Jomanda and Chunki Chilli and puppets of all shapes and sizes from The Puppet Company.

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