With so many channels now available to tell our stories, the importance of a distinctive narrative to cut through the noise is increasingly important. That’s as true for retailers as anyone else. Creating a brand that resonates with consumers is key: the concept, the product range, the design, the customer service - myriad brand components that form a composite whole and tell a coherent, individual story.
And that’s where Top Drawer comes in: across Home, Gift, Fashion and Craft the story is of icons, ideas and everyday items of desire – new, original, creative, curated, commercially appealing, design-led.
“By bringing together an exclusive selection of the world’s best brands and designers, we provide one space where retailers can edit their own store story; finding new names, adding new products from brands they love, tuning in to new trends, honing a retail offer that speaks to their customers and of their unique vision”, states Alejandra Campos, Event Director of Top Drawer.
“With each edition, we carefully curate a consistent and inspiring collection of new products from leading brands and new designers; and provide a sourcing experience that is exciting, comfortable, sophisticated and fresh”. For more information visit www.topdrawer.co.uk