Messe Frankfurt acquires Forest Exhibitions Ltd to establish an international presence.
In the last financial year, more than 560 exhibitors and around 15,300 visitors came from the United Kingdom to trade fairs in Frankfurt.
Wolfgang Marzin, president and CEO of Messe Frankfurt, explained the background to the latest acquisition: “It is important for our company to promote commercial exchanges at European and global level at our 30 trade fair locations around the world. In addition, the UK is an attractive trade fair and export market for our international customers.
“Another important strategic factor for us today is the proximity to our British partners and organisers who are regular visitors to Frankfurt.”
Ray Bloom, organiser and CEO of IMEX, the global trade fair for incentive travel, meetings and events, and as such also one of the British customers holding events in the Frankfurt exhibition grounds, confirms: “Establishing a subsidiary in the United Kingdom is a smart move on Messe Frankfurt’s part. We see this decision as an excellent opportunity to intensify the ties between our two nations.”
The former event director of Forest Exhibitions Ltd, Simon Albert, is to be managing director of the new Messe Frankfurt subsidiary and is “proud to be part of one of the largest trade fair companies in the world and to contribute to its success from the UK”. He succeeds Rob Sherwood, who will continue to represent Messe Frankfurt in international sales with his company Sherwood Event Services Ltd.