Village Candle will highlight the company’s 25th anniversary celebration at Spring Fair with the launch of a luxury, limited edition candle, along with beautiful giveaways.
The high quality fragrance brand is distributed in the UK by Xystos, ‘the home of flame and fragrance’, whose director, Tom Sykes, hailed its partnership with the American company. “The commitment to quality and brand innovation through not only new and unique fragrances but home care products to further extend the consumer experience makes Village Candle a natural fit for our company,” he said. “We are thrilled to have Village Candle a part of our premier portfolio of products to feature at the show.”
The anniversary candle, True Brilliance, is elegant, luxurious and modern. Presented in custom-made glass embellished with a silvertone top, the special edition expresses the company’s dedication to creating deeper, richer and more layered fragrance experiences.
It will be part of Village Candle’s exciting new line-up that will be seen on the Xystos stand (Hall 4, 4H50-J51) and the Village Candle Experience Booth (Hall 5, 5C42, where visitors will be able to receive samples of the company’s top three new fragrances, meet the brand team and founder from the American HQ and ask about value-add promotions for first to place orders and new customers.
Spring Fair sees the introduction of the Shimmering Metallic candle collection, which combines the beauty of opulent colour, décor and complex fragrances – inspired by mood, season and a new, modern artisan label and look. The collection includes a range of 14 luxurious colours and new fragrances, Trend colours include a purple that ties in with Ultra Violet, Pantone Colour of the Year in a Berry Cardamom fragrance and Rose Gold, offering a juicy and sweet Guava Tangerine fragrance experience.
Consumers can bring home the full fragrance experience with Village Candle’s new home care collection, Happi Home™. Happi is thoughtfully blended with plant-based ingredients and nature-inspired notes. The collection includes multi-surface cleaner, dish soap, hand soap, hand lotion, room spray and candle – in six fragrances perfect for kitchen and bath.
Jeanne Hulit, president of Maine-based Village Candle, commented: “We are focused on brand building and see the European market as an opportunity to surprise and delight our customers and end consumers with new product introductions that are rooted in bringing beautiful experiences to life.”