Spotted, Top Drawer’s launch pad for emerging brands, has to date supported over 150 new businesses. Now firmly established as one of the show’s main attractions, Spotted is a curated showcase of innovative, market ready, design-led businesses new to the major UK trade fair market. Top Drawer is now delighted to announce the launch of the Spotted Awards S/S18.
All 49 new brands accepted into the January 2018 edition of Spotted at Top Drawer are eligible and will be judged by a panel made up of the following industry experts: Charles Gladstone, founder of Pedlars and The Good Life Festival; Annabelle Dodds, Senior Buyer at the V&A; designer Ella Doran; Hannah Thistlethwaite, Buyer at Heal’s; Geraldine James, Buying Manager at Selfridges; Alejandra Campos, Show Director of Top Drawer and Charlotte Abrahams, Spotted Curator. Entries will be judged on originality and innovation, commercial viability, clarity of brand and communication of message and the overall quality of their products, with prizes going to the winner and two runners up.
“The Spotted Awards will add an extra dimension to this vibrant showcase,” explains Show Director, Alejandra Campos, “and is a wonderful way to celebrate the talented emerging brands who show at Spotted.”
Spotted was established to help emerging brands at a crucial stage in their development and the prizes reflect that mission. The winner will receive a complimentary stand at A/W18 edition of Top Drawer, and the opportunity to showcase at Pedlars and/or a stall at The Good Life Festival 2018. The winner and two finalists will also receive mentoring from key experts including Nick Munro, Designer; Andrew Tanner, Head of Design at Sainsbury's; Hannah Thistlethwaite, Buyer at Heal's , Daniel Flower, owner AIM Brands and Sharon Good, Director of Good Results PR.
The Spotted Award winner and runners up will be announced on the opening morning of S/S18 edition of Top Drawer on 14th January 2018. Buyers are now invited to register at www.topdrawer.co.uk