Top Drawer, the UK’s leading international trade show for design-led lifestyle brands, and the Greeting Card Association (GCA), are proud to announce a unique collaboration with JUST A CARD, an initiative encouraging consumers to support artisans, small businesses and independent shops and galleries.
The message is clear, all purchases however small, even 'just a card', are crucial to the health and prosperity of the UK’s ever-changing retail landscape. Sarah Hamilton, Founder, Artist and Designer of “JUST A CARD” was inspired to take action when she read the quote "If everyone who'd complimented our beautiful gallery had bought 'just a card' we'd still be open" from a retailer who'd recently closed their gallery. Sarah’s vision was shared and there is now a team of passionate volunteers, each with their own independent business who campaign to support and share this message.
Sarah Hamilton, “JUST A CARD” says: "Every day the team and I are told that our message is changing consumers buying habits. We are so passionate about this, and teaming up with Top Drawer gives us a fantastic opportunity to promote our cause directly to retailers and ensure we can make a difference. We all need to think about the positive consequences of our choices if we are to keep our towns and cities diverse. Our message to consumers is don't just say you support independent shops and businesses - actually do something - buy just a card, a book, a gift - because, believe me, this makes all the difference."
Alejandra Campos, show director of Top Drawer added: “We are delighted to be supporting the JUST A CARD initiative. Our aim is to spread the word to our retail community, if we can increase consumer awareness by encouraging retailers to endorse and promote the initiative, it can make a huge difference to these businesses and, consequently, to the diversity of their town centres, which is in everyone’s interest. Retailers who would like to join the campaign can collect their free JUST A CARD window stickers at the S/S18 edition of Top Drawer.”
The campaign has also gained support from Printed.com who have kindly donated window stickers that will be distributed to independent shops across the country to further raise awareness of the message and support the cause of creativity and diversity on the High Street.
To find out more about how to support visit www.topdrawer.co.uk and www.justacard.org