A bit of sparkle for the soul

From 9 to 13 February retailers will have an opportunity to compile their own exciting lifestyle and premium product line-ups in the Ambiente product group Accessories & Jewellery.
When accessories and jewellery are mentioned, many people think of luxury items. Ambiente, however, focuses on their positive impact on the human soul – and of course, there can be no doubt about the wholesome psychological impact of It Bags, pearl earrings and linen scarves.
At Ambiente both innovative and traditional products can be found in the segments Genuine and Fashion Jewellery, Personal Accessories, Fashion, Bags and Leatherware in Hall 9.2 with over 14,000 square metres of gross exhibition space. They will include, for instance, Les Georgettes, a French manufacturer of modifiable bracelets and rings, the German craft studio Sonnenleder with handbags and other items made from fine leather, and Ebarrito, an Italian manufacturer of lifestyle bags.
The number one priority in compiling innovative product line-ups is inspiration. And so Café Gold will feature not only refreshments and culinary delights, but also a presentation space called Ambiente Academy with experts from a variety of disciplines. They will give practical examples of the way products tell stories, and they will show the audience how retail professionals use visual merchandising and will explain the basics of shopper activation. Also, selected fashion items, jewellery and accessories will be demonstrated by models on the catwalk twice a day. “The product group Accessories & Jewellery will effectively network the entire line-up and provide stimuli, together with the presentation programme, the fashion show, Next and Talents, thus encouraging the audience to emulate what they see,” says Yvonne Engelmann, head of the Ambiente product groups Giving and Living. Distances will be short in Hall 9.2, information will be condensed, and there will be numerous networking opportunities, so that the hall will be brimming both with sales ideas and prospects for the future.
Running through the hall, from north to south, will be another highlight, the Next Boulevard. This is where entrepreneurs will demonstrate the next generation of jewellery, accessories and fashion items. They will be businesses who have already had some initial business success on their home markets. Sponsored by Messe Frankfurt, the number of candidates selected for the forthcoming Ambiente is likely to be 14.
Although these talents are not yet running established business models, they are showing great potential as designers and will be demonstrating their first fashion and jewellery designs at Ambiente. Situated on the southern side of Hall 9.2, the Talents section will provide an exciting glimpse of a possible future for consumer goods.
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