Quality and edit of product was the talk of Pulse 2017

This month Pulse welcomed a discerning audience of enthusiastic visitors seeking the latest cutting edge products from over 500 exciting brands.  
 
Pulse offered an unrivalled edit of product from new emerging designer makers and new launches from well-loved brands, and buyers were not disappointed. Jane Hall, Buyer, Snape Maltings, Suffolk “I love coming to Pulse as there’s always something new and different. The focus on emerging designers provides something that we know our customers won’t have seen before. Products are really specialist and niche”
 
Retailers were presented with the next must haves and the freshest-new design talent and the big names were out in force including Arcadia, Aria, ASOS, Bentalls, British Museum, Debenhams, Fenwick, Harrods, House of Fraser, John Lewis, Liberty, Made.com, National Trust, Notonthehighstreet.com, Oliver Bonas, Scribbler, Selfridges, The Conran Shop, The White Company plus many more. 
 
The buzz around the show was that of the quality of the edit and how it provided a great buying experience to all that attended. Paul Jardine, Darbymade.com “I really like Pulse because I find people I’ve never seen before. One of my main interests is the new brands. The show is more intimate and well edited which makes my buying experience a lot easier”
 
Stuart Delahoy, Set Design Limited “Pulse is a great mid-season show, I find it more intimate than other trade shows, and more curated which means the quality is amazing. It really is an interesting day out”
 
The launch of Makers, the UK’s first trade event dedicated to emerging creative talent was very well received by big retail names. Over 150 designer makers exhibited including Bhavin Taylor Design, Promises Promises, Jacqueline Colley, Bird Brain and James Barker, to name just a few.
 
Also new for 2017 was the launch of Brands, a feature of the industry’s leading brands with new launches from Bronte by Moon, Cubic, Newgate, Nkuku, Notable Designs, Sass & Belle, S-C Brands, Tatty Devine.
 
The winners of the Pulse Awards
One highlight of Pulse 2017 is the Pulse Awards, which celebrates the very best in innovation and design. Judged by leading retail experts including Kirsty Whyte, product and design manager at Heal’s, Rebecca Hossain, head of retail and publishing at The Design Museum and Katie Law, Deputy Literary Editor of The Evening Standard. These awards were given to exhibitors with outstanding valium no prescription products and exceptional stand design. A new award was also unveiled this year – the People’s Choice Award – which was decided via social media #LiketoVote. 
 
Best Newcomer
Judge: Christina Schmidt of christinasinteriors.com and Skanium
Winner: Gift and wellbeing brand Liten Jizo for their great graphics, clean presentation and great brand values. 
Runner up: Kotten, pinecone firelighters, a natural, sustainable fuel for effectively starting a fire safely
 
Best Brand Presentation
Judge: Rebecca Hossain, head of retail and publishing at The Design Museum 
Winner: Home interiors brand Jen Rowland – for the clear, cohesive offer which really stood out amongst others
Runner up: Accessories by Acorn and Will – a bright, fun and distinctive presentation
 
Best new product – Living
Judge: Kirsty Whyte, product and design manager at Heal’s
Winner: Yod & Co’s Salad Bowl – for it’s simple yet innovative design
Runner up: Block’s Calendar – for great use of colour
 
Best new product – Fashion
Judge: Geraldine Wharry, fashion forecaster and designer
Winner: Ziko Africa – for their use of both modern and traditional jewellery techniques and celebration of Masai jewellery
Runner up: Giada Giachino – for their easy to wear and versatile jewellery
 
Best New Product - Makers
Judge: by Katie Law, Deputy Literary Editor of the Evening Standard
Winner: Stationery and greetings by A L’aise
Runner up: Interiors and greetings brand Zeal Illustration - for their beautiful attention to detail
 
People’s Choice Award
6 finalists were nominated for the People’s Choice Award, and the voting was done via social media
#liketovote. The voting was close, but the overall winner was announced to be the handpainted Bowie
Doorstop from Wedgi
Runner up: Lucy Tiffney’s hand painted wallpaper design
 
A big congratulations to all our winners and runners up! 
 
Shop Talk
The daily ShopTalk conference at Pulse 2017 was presented by 5X15 – curators of inspirational talks and workshops. Shoptalk provided visiting retailers with invaluable business advice and support from a line-up of high-profile speakers. Keynote speakers included Kirsty Whyte, Product and Design Manager at Heal’s, who spoke about how designer collaborations can benefit both retailer and designer. Ruth Wasserman, Head of Design at Made.com spoke about how to understand your customer and use this to inform what you sell. Rebecca Hossain, Head of Retail and Publishing at The Design Museum gave an inspiring talk on impactful visual merchandising that can be executed on a budget.  
 
Pulse returns next year from 15th to 18th May 2018 at Olympia London, keep up to date with all Pulse news at www.pulse-london.com
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