The sixth annual consumer awareness campaign that celebrates stationery and the handwritten word reached 12.5 million people in print and online.
Journalists in The Sun, Metro and Daily Express shared their passion for stationery, and 35 million listeners tuned into the Christian O’Connell Breakfast Show and Simon Mayo’s Drivetime on BBC Radio 2 to hear the presenters talk about National Stationery Week.
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product for review to more than 50 bloggers, who celebrated the Seven Days of Stationery on their blogs. Online influencers were also hoping to follow in the footsteps of Stationery Blogger of the Year 2016 Adam Blaine (The Desk of Adam), with Nickie O’Hara taking the 2017 prize for her blog I Am Typecast, which reaches over 8,500 engaged followers.
Social media proved the ideal platform for stationery fans to share their passion for all things stationery, with the National Stationery Week and World Stationery Day hashtags trending throughout the week on Twitter. Top personalities and companies tweeted about stationery during the week, including John Lewis, WHSmith and kids’ TV character Hacker T Dog from CBBC, who encouraged his followers to share their best ‘stationery’ songs (see photo). Our favourite? All I Want For Christmas is Glue.
Stationery also continued to rule the high street, with a record-breaking 97 national, international and independent retailers signing up for access to the free POS pack that featured in store windows and on websites throughout the UK and overseas, including Paperchase, Pen Chalet, London Graphic Centre, Fabriano Boutique and Smiggle.
Tim Willoughby, managing director of Ocean Media Group said: “The campaign was a hugely successful one and we’re proud to have enjoyed such great coverage across so many formats, with details of coverage still coming in. National Stationery Week 2017 really captured the attention of so many people, both online, offline and in stores.”