Inspired V&A Licensing

Welcome to the latest issue of Inspired, the V&A Brand Licensing newsletter, celebrating the partnerships between the Museum and its creative and innovative licensees.  This week, we are spotlighting two new licensees who demonstrate the international appeal of William Morris and the V&A brand.
Itochu – Le Sportsac (Japan)
This month sees the launch in Japan of an accessories range with the renowned American brand, Le Sportsac. The collection features 39 products, including a cross body, travel carry on and smaller items, such as a cosmetic bag.
The range features Le Sportsac’s signature lightweight fabric, combined with high-performance hardware and bold branding. The design team at Le Sportsac selected from the V&A archive William Morris’s Daisy as the principal pattern for the range. Daisy was the frst wallpaper designed by Morris to be put into production in 1864. A simple design of naively-drawn meadow flowers, it was inspired by a wall-hanging seen by Morris in a medieval illuminated manuscript.
Moda (USA/Japan)
The V&A continues its international push with the launch of a new range of quilting fabrics by worldwide specialists, Moda. The collection features 40 patterns, inspired by the work of William Morris, and celebrates the depth and diversity of his work. The high-quality printed cotton fabrics are manufactured in Japan and available in Moda’s unique and beautifully packaged pre-cut packs, including the renowned Jelly Roll® and Layer Cake®. The V&A range will be unveiled for the frst time at the Quilt Market in St Louis, USA, in May and will then be distributed domestically and internationally.
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