2017 marks thirty years since Enesco became the licenser for Beatrix Potter and to celebrate this momentous occasion Enesco has revisited one of their very first pieces — Peter Rabbit™ in Garden — and given it a modern makeover. Only produced during 2017, the figurine features Peter Rabbit in his most iconic pose, gathering onions in his spotty handkerchief.
The early pieces in the collection were issued in beautiful gift tins and so it seemed fitting that this commemorative piece should be packaged in a tin too. The tin has been given a vibrant new look using new styles and artwork, giving it a fresh look for 2017.
What better to way to launch our 30th Anniversary figurine than to have a Beatrix Potter themed tea party in our Carlisle Showroom? Along with over twenty guests, we enjoyed a presentation by Thomas Merrington, Head of Product Development and Brand Manager of Peter Rabbit at Penguin ventures and Licensing Executive, Jennifer Greenway and we also shared some our future plans with the attendees.
The Beatrix Potter Peter Rabbit Collection will be on show at the Spring Fair 5th–9th Feb 2017 NEC, Birmingham, Hall 4, Stand H80–J81.