Industry figureheads front dynamic content programme for Jewellery & Watch 2017

Jewellery & Watch celebrates being “the heart of the jewellery industry” with leading figureheads collaborating to front its 2017 content programme: Harriet Kelsall, bespoke jewellery designer and retailer,  Fei  Liu,  fine  jewellery  designer,  Simon  Johnson,  Chairman  of  the  National  Association  of  Jewellers and owner of Marmalade Jewellery, Alex Monroe, jewellery designer and Gary Wroe, MD of Hockley Mint. 
The event will offer retailers our most diverse and inspirational seminar programme to date.  Each day has a theme, including our exciting collaboration with the National Association of Jewellers -­‐ NAJ Live.  
Our key industry figures will act as the ‘Faces’ of each day and showcase topics close to their heart, with specially authored content to help retailers improve business performance. Subjects will range from branding, understanding the minds of the consumer, driving sales for 2017 and digital strategy.  
Day One will be dedicated to Retail Online Marketing.  Must-­‐attend seminars offer retailers advice on digital consumer habits and what drives their customers to shop online, follow their business on social  media  and  become  enthusiastic  brand  advocates.  Industry  innovator,  bespoke  jewellery  designer and business trailblazer Harriet Kelsall, commented:   
“I  love  telling  individual  customers'  stories  by  designing  and  making  beautiful  jewellery  which  expresses each wearer's style and personality perfectly. Jewellery & Watch offers a great chance to catch up with peers and to look at new products and innovations. The show illustrates the great and collaborative industry in which we work.” 
Birmingham Jeweller  Fei  Liu  will  take  the  reins  for  Day  Two  as  the  show  moves  its  focus  to  Personality  and  Brand.  A  well-­‐known  personality  on  the  international  jewellery  circuit,  Fei  Liu understands firsthand what is needed to create and run a fine jewellery and silver brand. The day will deliver vital business insight and keynote seminars, tailored to give retailers and brands the tools they need to stand out from the crowd and entice customers to buy. 
“Jewellery and Watch is critical for a fast start to the trading year. It is the perfect opportunity for retailers to discover brands and collections, expand their offering and enrich the personality of their store for the year ahead.” Fei Lui said. Day  Three  will  celebrate  the  inaugural  launch  of  NAJ  Live,  the  National  Association  of  Jewellers’  content programme, led by the Association’s chairman and Marmalade Jewellery co-­‐founder, Simon Johnson. Visitors can expect live demonstrations and seminars on how to make and save money in 2017. Johnson, commented: 
“Jewellery & Watch is the event that kicks off the jewellery calendar every year. It is the perfect start to the buying season.” 
The penultimate day of Jewellery & Watch will present a series of ‘How To’ guides. These highlight those important aspects of running a jewellery business, such as capturing product photographs and the latest developments in responsible sourcing. Acclaimed British jeweller Alex Monroe will be the Face of the day, representing the crossover between design, craftsmanship and successful branding in jewellery. Commenting on Jewellery & Watch, Monroe said;  “It  brings  us  together.  It’s  an  opportunity  to show off our latest creations, to network,  and  to  exchange ideas.  It’s a great way of showcasing to stockists from all around the UK.” 
Our  final  day  will  be  dedicated  to  the  Next  Generation of talent and trends  across  the  jewellery  industry. We are inviting UK jewellery and silversmithing students to learn, network and be inspired by the people behind the brands at Jewellery & Watch. Gary Wroe, Managing Director of Hockley Mint, will lead the day, joined by other key industry figures. They will share first-­‐hand advice about their careers in the trade -­‐ from apprenticeships through to being influential business owners. Wroe commented;  “When I attended secondary school, I wanted to be a jeweller. Working with precious metals, stones and  creating  something  special  really  appealed  to  me.  Jewellery  and  Watch  is  a  celebration  of everything  that  is  great  about  the  jewellery  industry.  For our business it is key to driving sales momentum at the beginning of the year.” 
The Faces of Jewellery & Watch will be joined by a whole host of speakers, industry influencers and inspiring  brands  for  five  days  of  unrivalled  buying  and  networking  opportunities  to kick-­‐start  the  events calendar.  
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