BHETA To Host Webinars With The CBI And Google

BHETA has added the CBI and Google to the programme of speakers in its popular series of webinars.  The first of the two events is on Thursday 28th May with the CBI’s Richard Butler.  This is closely followed on Tuesday 2nd June by Cathal O’Sullivan, Agency Development Manager at Google.

At the CBI event, Richard Butler will present the latest perspective on the current Government initiatives and their future direction, with focus on the Job Retention Scheme (furloughing).   As companies plan their return to work he will share ideas from businesses that continued working during COVID 19 and from those who have just returned to work, as well as return to work ‘facilitators’, such as schools, public transport and PPE.  

In addition, Richard will touch on Brexit, including an update on the current state of play and future considerations.  The event begins at 10.30am and following the presentation, attendees will have the opportunity to pose questions. 

On June 2nd, BHETA runs its second retail-oriented webinar following the huge success of the event with eBay.  Google’s Cathal O’Sullivan with be joined by Cameron Smith, Ecommerce Director at digital agency, Add People to talk about the impact on Covid-19 on web behaviour around the home & garden sector.

As Agency Development Manager at Google, Cathal acts as an advisor to advertisers and digital advertising agencies. Together, Cathal and Cameron will cover off:

  • Current trends in search – specific to home & garden
  • Best practice and UX tips for ecommerce and lead generation businesses
  • Paid traffic growth and management
  • Changing patterns of ad spend, industries, demand
  • Campaign strategies implemented to adapt to the current situation

Commenting on the programme, BHETA’s marketing manager, Steve Richardson said, “Judging by the popularity of the BHETA webinar events so far, I am again expecting a great turn out.  For excellent best practice advice for dealing with both present challenges and future opportunities, all BHETA members should thinking about registering for these kinds of events.”

To register for any of the BHETA webinars, or for more information about future events, contact Nicola Adams at the BHETA Member Services Team on 07946 078566, or alternatively, email on


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