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YVONNE ELLEN LICENSING PROGRAMME UNVEILS FOUR NEW PRODUCT RANGES

Yvonne Ellen, the leading home and giftware brand, is kicking off 2020 with four new product ranges, created with the support of its brand licensing agent The Point.1888.  

This news comes just days before the winners of the prestigious Gift of the Year are announced, with two of Yvonne Ellen’s licensed products – stacking candles made with Wax Lyrical and a beauty range made with My Gifts Trade – marked as finalists.

The four new product ranges being unveiled today will be available to buy in stores by the end of the year and have been created by some of the industry’s leading producers of gifts, stationery and fragrances.  

Launching in the Spring and available from John Lewis stores will be a new picnic and barware range, created with licensee partner Fifty One Percent. The range will include a picnic blanket; cool bag; storage jars; picnic plates, tumblers and bowls; cocktail shaker; bottler opener; cork screw and ice bucket. 

 At Spring Fair next month, My Gifts Trade will be showing off on its ECP Design stand Yvonne Ellen's second new product range of the year - a glamour travel range. The range features a velvet jewellery box, two sets of cotton drawstring bags, velvet travel set (hair band, eye mask and pouch), scarves, travel washbag, nail file and pin badges. 

 Launching in AW2020 will be the remaining two product ranges: an extension to Yvonne Ellen’s hugely successful home fragrance range, made with Wax Lyrical; and three calendars and a diary from Portico Designs. 

 Yvonne Ellen, founder of the brand, commented, “Brand licensing has made a huge impact on my business and for so many of the products created last year to have received Gift of the Year recognition is incredible. I can only hope that these new product ranges will be just as well received and I’m so grateful to The Point.1888 for their hard work and dedication.” 

Janine Richmond at The Point.1888, said, “For every client, we carefully select licensee partners that share their values and vision and thanks to Yvonne Ellen’s beautiful designs, we had a very long list of partners to choose from. It’s going to be a busy few months for the team as we work with retailers on getting the new ranges in stores and I cannot wait to see how Yvonne Ellen’s huge fanbase reacts.”

Established in 2014, The Point.1888 delivers retail focused brand extension programmes through partnership licensing agreements. The company has grown exponentially in the last 24 months, building strategic licensing programmes for Yvonne Ellen, Team GB, Battersea, and more recently the Metropolitan Police Service. 

For further details on stocking the new ranges, contact The Point.1888 to arrange a meeting.

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