Leading Technology at January Furniture Show

January Furniture Show 2020 takes a step into the future with 3D modeling – giving opportunities to suppliers, retailers and consumers.

A collaboration between Symmetry CGI, Clarion Events (the show organisers) Keyshot software and MC Designs will demonstrate how 3D modelling can be used in product development, sales and marketing.

From their stand in Hall 2, Symmetry CGI will explain how to create product images and lifestyle images from basic building blocks and show how finishes and colours can be changed to show alternative finishes and lifestyle backdrops. It gives suppliers the opportunity to see how products will look without the need to make expensive prototypes and without the need for photoshoots to produce marketing materials.

For retailers, the system offers consumers the opportunity to view furniture and decorative items in a room virtually - enabling quick and simple room planning, speeding up the selection process and removing uncertainty. It can be done using a phone or tablet with an AR app, and products can be superimposed into a customer’s own home and - giving them an instant feel for how the furniture will look.

The January Furniture Show is the UK’s largest furniture and interiors event and runs from 19th-22nd January at the NEC in Birmingham. To register for your free entry and see the full exhibitor list please go to:

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