The Kindness Co-op was launched by two friends, Lucie and Charlie, with the purpose of promoting kindness towards others (especially amongst children), ourselves and the environment.

Both Lucie & Charlie have faced life changing illnesses - one mental and one physical, during which times they were shown enormous kindness. They wanted to create a brand to encourage this ethos and pay it forward.

In 2018 they launched The Kindness Co-op, a socially responsible brand offering organic clothing for children and adults featuring inspirational designs. Since then, the brand has grown and now also offers a range of accessories including tote bags, notebooks and badges.

It was important to Lucie and Charlie to have a philanthropic element to the brand so with every item sold they donate a portion of the profit to the wonderful charity YoungMinds.


Nobody's perfect, but as concern about climate change grows, rest assured The Kindness Co-op do everything they can to ensure that they source from ethical suppliers, use organic materials where appropriate, minimise the use of plastics and only use packaging that can easily be recycled.
The new recycled notebooks are available from their website www.thekindnessco-op.com