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Midhaven to target men’s jewellery market at Jewellery & Watch 2020 with NEW Tribal Silver Mascots

British fashion jewellery supplier Midhaven will continue to tackle the growing men’s jewellery market at Jewellery & Watch 2020 with new additions to its Tribal Steel range of men’s bracelets.

The long-term Jewellery & Watch exhibitor will unveil its Tribal Silver Mascots collection at the NEC, centred on a mix-and-match bracelet system that can be personalised by or for the wearer. The collection includes a range of bracelets in leather, lava beads and rubber, in addition to interchangeable 925 silver ‘mascot’ clasps that are associated with positive meanings, emotions or gifting occasions. More than 70 choices will be showcased to visiting buyers, including iconic motifs from nature, wellbeing, animals and nautical themes.

Midhaven is well-known for its best-selling Tribal Steel offering, which includes leather and stainless steel accessories. Its broader men’s ranges encompass cufflinks, pendants, tie slides and key rings. Point of sale materials are also available.

Midhaven Co-Director, Alison Hargreaves, comments: “Men’s jewellery remains the strongest market and we have been updating our ranges to reflect this, considering the trend for bolder and more personalised choices. Our Tribal leather and stainless steel bracelets have remained popular and we are seeing an increasing interest in silver again, including our silver collectible miniatures.

“We choose to exhibit at Jewellery & Watch as there is no substitute for meeting like-minded people face-to-face when trying to create new relationships. Nothing beats showing off your ranges in ‘real life’ – it allows customers to see your products at their best, as well as meeting the team in person.”

On the move to Hall One, Midhaven Co-Director Allison Smethurst, adds: “We are hoping the move will see even more visitors seeking out our ranges, as well as giving us a greater opportunity to connect with new contacts. Having a focused area for jewellery will encourage more like-minded buyers into the space and help us to showcase our ranges to the right audience.”
  
Jewellery & Watch Event Director, Kirsty Broere, adds: “Men are looking for personalised pieces that make them stand out from the crowd and we know our long-term exhibitor, Midhaven offers exactly that with its Tribal Steel collection. We look forward to welcoming them to Hall One in February 2020.”
Spring Fair and Jewellery & Watch welcomed more than 50,000 combined visitors in 2019, with buyers from more than 75 countries visiting Jewellery & Watch specifically. Of the visitors to Jewellery & Watch in 2019, 60% were representatives of multiple and independent retail businesses.

Businesses and brands already preparing to exhibit in February are Clarity & Success, H S Walsh & Sons, the National Association of Jewellers, Kurate International, CME Leicester, Sea Gems, Tianguis Jackson, Rodney Holman, Wedds & Co, Hanron Jewellery, BKT Rings, HW Tankel, BQ Watches and Treasure House, among others.

Jewellery & Watch, part of Spring Fair, will take place from February 2-6, 2020, while the new Jewellery & Watch Salon will take place at Autumn Fair from September 6-9, 2020, both at the NEC, Birmingham.

To secure your free ticket or to find out more, please visit: jewelleryandwatchbirmingham.com

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